Naz Arandi KnowHER Design Talk

Better World by Design hosted Naz Arandi, Creative Director at Netflix, last Thursday evening as part of the AIGA Rhode Island’s KnowHER series. This series celebrates strong female powerhouses in the design industry. In this field, Naz stands out.

Naz grew up in Iran, where she played with LEGOs by herself, read a lot of books she wasn’t supposed to, and dreamed of marrying Jason Preistley. After school, she moved to LA where she taught kids interactive and graphic design at Cal Poly Pomona. Her career in academia was short lived due to her 50-mile commute. Today, Naz is an established designer with experience working for major ad agencies like Springbox, Ogilvy, and Phenomenon and Schematics. She has written for LAWeekly’s culture section, worked for a denim company, consulted for film festivals and even created her own.

In her presentation, she reflected on her life experiences and past projects and how they influence her design work today. She spoke about how being at the tensions of design helps you stay disruptive: “All my life, whether personal or professional, I have been attracted to complimentary or contradictory elements. They create a kind of force, a tension. That’s where all the good shit happens.” Early in her career, she experimented with the tension between trend and truth while working for Paige Denim, the only American denim company owned and designed by a woman. Naz used stories from loyal customers to launch the #liveinit campaign, showing how women actually live in their jeans. The Netflix brand excites her because it exists at the intersection of technology and story.

So what is Naz watching? Abstract Art of Design, Ali Wong: Baby Cobra, 13th , Anthony Bourdain: Parts Unknown (because why not?), Chef’s Table (first season only), Minimalism (not about art or design, it’s all about cleaning up your life and living with what you need).

Page through her entire presentation here:

Follow her on twitter here: @nazarandi

For more work go here: